Do you have vacant land that you want to sell? If so, you may be searching online right now for land buyers in Massachusetts who are able and willing to purchase your property. While residential real estate with existing homes tends to attract plenty of attention, selling vacant or raw land can feel more challenging—especially if your property has been sitting on the market with little to no interest.
The good news: There are serious land buyers in Massachusetts, from investors to builders to outdoor recreation enthusiasts. You just need to know how to reach them, what they’re looking for, and how to position your land to attract the right buyer.
In this guide, you’ll learn practical strategies to make your land stand out and find qualified, motivated buyers quickly.
Table of Contents
Understanding What Your Land Is Good For
Before you can successfully market your property, you must understand what potential buyers are looking for—and more importantly, what your land is best suited for. Because there are many different types of land buyers in Massachusetts, knowing the strengths and opportunities of your parcel will help you target the right audience.
Types of Land Buyers You May Encounter
Here are some of the most common categories:
1. Buyers Looking to Build a Home
Some buyers are eager to purchase land to build their primary residence, vacation home, or rental property. These buyers often care about:
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Whether the lot is buildable
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Road access
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Utility connections
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Environmental restrictions
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Soil conditions
If your land is zoned residential or already has utility connections nearby, this group may be your best match.
2. Recreational Land Buyers
Massachusetts has plenty of outdoor enthusiasts. These buyers typically want land for:
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Hunting
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Fishing
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Off-roading
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Camping
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Weekend getaways
If your land includes wooded areas, ponds, or borders conservation land, it may appeal strongly to this category.
3. Land Bankers and Long-Term Investors
Some investors buy land simply to hold it. This strategy—called land banking—allows them to wait for future development or market appreciation. These buyers usually focus on:
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Growth corridors
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Land near emerging communities
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Undeveloped areas expected to become buildable later
4. Developers and Subdividers
These buyers are interested in dividing and developing land for:
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Residential subdivisions
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Multi-unit homes
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Commercial uses
They want parcels with good zoning, road frontage, access to utilities, and proximity to existing infrastructure.
5. Infill Lot Buyers
Some buyers specialize in infill lots—small or mid-sized parcels located within established city centers. These lots are attractive because they’re already connected to city utilities and located in high-demand neighborhoods.
Skip the Agent and Sell Directly to Land Buyers in Massachusetts
While real estate agents are excellent for traditional home sales, land sales operate very differently. Many agents simply don’t specialize in raw land, and as a result:
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Your property may sit on the market for months (or longer).
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It may not get marketed correctly.
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The agent may focus on homes instead of your listing.
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Buyers searching for homes may ignore your land listing completely.
If you’ve tried selling with an agent and haven’t seen results—or if you want a faster, more direct sale—consider working with direct land buyers in Massachusetts, such as Velney Development.
Direct buyers can:
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Make a cash offer
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Purchase the land in its current condition
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Close quickly
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Skip inspections and loan approvals
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Save you commission costs
This is often the simplest and most predictable path to selling land.
How to Showcase Your Land Using Photos
Because many land buyers can’t or won’t visit the property in person, your photos play a major role in generating interest.
Tips for High-Quality Land Photos
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Take photos in good daylight.
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Capture the land from multiple angles—north, south, east, and west.
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Include drone photos if possible (these greatly boost buyer interest).
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Photograph surrounding properties for context.
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Highlight features such as:
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Water access
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Wooded areas
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Road access
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Utility poles
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Nearby development
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Scenic views
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Great photos help buyers understand the opportunity—even from miles away.
Offering Seller Financing to Attract More Buyers
Land can be harder to finance because many traditional lenders won’t issue mortgages for vacant land. For this reason, offering seller financing (also known as owner financing) can dramatically increase your buyer pool.
Benefits of Seller Financing
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You can attract buyers who don’t qualify for land loans.
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You receive monthly income from interest.
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You may be able to ask for a higher purchase price.
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You can sell faster.
How It Works
You act as the bank.
The buyer pays a down payment and monthly installments, usually at an interest rate you determine.
This strategy isn’t for everyone—but for many landowners, it’s a win-win.
Where to Find Land Buyers in Massachusetts
If you want to sell vacant land in Massachusetts quickly, target multiple buyer groups:
1. Local Land Investment Companies
These companies specialize in buying raw, vacant, or undeveloped land. They can close fast and often pay cash.
2. Builders and Contractors
Builders frequently look for:
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Residential lots
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Infill lots
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Subdividable land
3. Real Estate Investors
Some investors want land for long-term holds or development opportunities.
4. Outdoor and Recreational Buyers
People searching for weekend retreats or hunting land are another large buyer pool.
5. Direct-to-Consumer Online Marketplaces
Websites such as:
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LandWatch
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Land And Farm
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Zillow (land section)
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Facebook Marketplace
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Craigslist
These platforms attract buyers actively searching for land.
What Massachusetts Land Buyers Look For
While every buyer has different priorities, most land buyers in Massachusetts look for:
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Clear zoning information
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Road access
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Utility availability
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Proximity to towns, highways, or schools
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Environmental status (wetlands, flood zones, restrictions)
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Topography and soil quality
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Potential for appreciation
Being upfront about these details helps attract serious offers.
Final Thoughts
Selling vacant land in Massachusetts doesn’t have to be difficult. The key is understanding what buyers want, presenting your land in the best possible light, and connecting with the right type of buyer—whether that’s an investor, developer, homeowner, or recreational land enthusiast.
If you prefer a fast, convenient, and hassle-free sale, working directly with experienced land buyers in Massachusetts is often the simplest route.
Frequently Asked Questions
1. Is it hard to sell vacant land in Massachusetts?
It can be more challenging than selling a home, but with the right strategy—and the right buyer—it can be quick and profitable.
2. Who buys land in Massachusetts?
Common buyers include developers, builders, investors, outdoor enthusiasts, and land-buying companies.
3. Should I hire an agent to sell raw land?
You can—but many agents don’t specialize in land. Selling directly to land buyers is often faster and easier.
4. Do I need a survey before selling my land?
It’s helpful but not mandatory. Surveys make your property more attractive because they clearly outline boundaries and acreage.
5. Can I sell land in Massachusetts without visiting the property?
Yes. Many investors purchase remotely, especially if you can provide good photos and basic property details.
6. What is the fastest way to sell vacant land in Massachusetts?
Selling directly to a professional land-buying company is typically the fastest method because they can pay cash and close quickly.